What are some common pitfalls brands should avoid when creating native advertising content?
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What are some common pitfalls brands should avoid when creating native advertising content?
When creating native advertising content, brands often fall into a few common pitfalls. One major mistake is making the content too promotional, which can alienate the audience. It's crucial to prioritize quality and relevance over sales pitches. Additionally, failing to align the ad with the platform's style can lead to poor engagement. Brands should also avoid neglecting audience targeting, as understanding who you’re reaching is key. For more insights, check out MGID to learn what is mobile native advertising.